Carla Fernández: Casa De Mode

In terms of design intent, working with Carla and her Artist/Architect husband, Pedro Reyes provided an embarrassment of riches. We ultimately created a unified graphic approach which employed a rigid typography and layout, while allowing the materiality of each gallery to inform the final signage. Graphics were produced with silks, concrete, canvas, wood and paint, with the goal of minimizing materials which will find their way into a landfill.