Nivas Identity Design

Nivas Identity Design — project view 1 of 7
Scope
Positioning · Identity

A concise identity that puts families first.

Nivas helps families living in extreme poverty find dignity, security, and strength through the process of becoming homeowners. For over a decade they have been on a mission to end homelessness for real people in some of the most remote, difficult to access regions of Nepal.

Already having built a strong foundation of visual storytelling, Object was tasked with refining and formalizing identity elements which provide a solid foundation to showcase brilliant photography and video. Based on the client’s ethos of simplicity and efficiency, we evolved their existing mark by removing stylization and creating a timeless icon. Typography and colors were reduced to an absolute minimum to further provide stability.

The result is an iconic system that can easily adapt to the formal needs of an international development NGO as well as the outreach and marketing needs for funding.

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Nivas Identity Design — project view 2 of 7
Nivas Identity Design — project view 3 of 7
Nivas Identity Design — project view 4 of 7
Nivas Identity Design — project view 5 of 7
Nivas Identity Design — project view 6 of 7
Nivas Identity Design — project view 7 of 7
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