UNI/FORM Identity Development

UNI/FORM Identity Development — project view 1 of 7
Client
UNI/FORM

The assignment to develop an identity for a menswear basics brand was pretty intimidating. How do you show what it means to build the perfect white T-shirt?

Much like all of our projects, we let the product be our guide. UNI/FORM ensures that every part of their clothes is impeccably crafted in Los Angeles, using honest, sustainable, and high-quality materials. No cutting corners—no decoration or fads to hide behind.

We built an identity with this same ethos. What resulted is an identity system and art direction that is at once front and center, while being nearly invisible.

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UNI/FORM Identity Development — project view 2 of 7
UNI/FORM Identity Development — project view 3 of 7
UNI/FORM Identity Development — project view 4 of 7
UNI/FORM Identity Development — project view 5 of 7
UNI/FORM Identity Development — project view 6 of 7
UNI/FORM Identity Development — project view 7 of 7
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