DU Brand Overhaul

DU Brand Overhaul — project view 1 of 15
Scope
Positioning · Identity · Art Direction

Preparing the University of Denver visual identity for their next 150 years of growth.

The goal of this rebranding effort was clear; unify the academic and athletic sides of the University while maintaining continuity with existing brand equity. The result was a comprehensive refinement of the DU brand, covering identity elements, unit and school branding, art direction and athletic department and team identification.

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DU Brand Overhaul — project view 2 of 15
DU Brand Overhaul — project view 3 of 15
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DU Brand Overhaul — project view 15 of 15
Next project Nivas Identity Design