With an Alumni network of over 140,000 members around the globe and a print circulation of nearly half that number, the DU Alumni Magazine has an exceedingly diverse audience.

Object worked with the DU communications team to mine interviews, surveys and focus group data in order to find the kernel of unity across this varied audience. KEEP DU CLOSE became the rallying cry as we proceeded with the redesign.

The result is a beautiful new publication that is equal parts an optimistic look forward, and a warm look back.