The assignment to develop an identity for a menswear basics brand was pretty intimidating? How do you you show what it means to build the perfect white T-shirt?

Much like all of our projects, we let the product be our guide. UNI/FORM ensures that ever part of their clothes is impeccably crafted in Los Angeles, using honest, sustainable, and high materials. No cutting corners—no decoration or fads to hide behind.

We built an identity with this same ethos. What resulted is an identity system and art direction that is at once font and center, while being nearly invisible.